21世纪经济报道·2025-12-26 14:24Core Viewpoint - The article highlights the significant impact of visa facilitation policies on China's inbound tourism market, leading to a robust increase in foreign visitors and consumer spending, marking a transition from a "one-way flow" to a "two-way interaction" in the tourism industry [1][2]. Group 1: Inbound Tourism Growth - In 2025, the number of inbound foreign visitors reached 40.6 million, a year-on-year increase of 27.2%, with 240-hour visa-free transit visitors growing by 60.8% [1]. - In the first three quarters of 2025, visa-free inbound foreign visitors totaled 20.89 million, up over 50%, significantly boosting related project bookings by 300% [1]. - The optimization of the departure tax refund policy and the nationwide promotion of "buy and refund immediately" services have created a stimulating "golden combination" for consumer spending [1]. Group 2: Structural Changes in the Industry - Three structural "watersheds" have emerged in the tourism market: a shift in inbound tourism sources, a change in the role of platforms, and the integration of AI in demand creation [2][6]. - The engine of inbound tourism has shifted from primarily Asian markets to a rapid increase in visitors from Europe and America, indicating a broader global appeal of Chinese tourism [7]. - Platforms are evolving from mere sales channels to industry coordinators, utilizing technology to enhance operational efficiency and connect various stakeholders [8]. Group 3: Enhancing Visitor Experience - The focus has shifted from merely selling tickets and hotels to providing immersive experiences, reflecting a change in travelers' motivations [4]. - The introduction of AI in travel planning is transforming how itineraries are created, allowing for personalized and innovative travel experiences [8]. - The industry is addressing the "last mile" challenges by providing tools and support to local businesses, enabling them to better serve international tourists [9]. Group 4: Cultural and Product Innovation - The transformation of intangible cultural heritage into experiential products is crucial for attracting tourists and generating revenue [12]. - Innovative product offerings, such as immersive dining experiences that combine food, performance, and cultural elements, have proven effective in engaging global audiences [12]. - A tourism innovation fund has been established to reward successful cultural transformation cases, promoting the development of marketable cultural experiences [12]. Group 5: Global Service Integration - The trend of "Chinese tourism services going global" reflects the natural process of capability overflow, enhancing the global tourism experience for Chinese travelers [13]. - Chinese platforms are becoming co-builders of new global standards, promoting payment interoperability and service quality systems, which contribute to the overall upgrade of the tourism industry [13].