霸王茶姬深夜回应“咖啡因”问题

Core Viewpoint - The recent controversy surrounding "霸王茶姬" and its caffeine content has sparked significant public attention, with the company responding to concerns about health effects from its products [1][3]. Group 1: Caffeine Content and Product Response - "霸王茶姬" claims that the caffeine content in their tea drinks is comparable to that of a latte and significantly lower than that of an Americano, based on current public data and testing results [1]. - The company emphasizes the use of whole leaf tea rather than tea fragments or industrial flavoring agents, which contributes to a richer flavor and a natural caffeine content [1]. - The product "轻因·伯牙绝弦," launched in March, has reduced caffeine content by approximately 50% while maintaining the core tea flavor [1]. Group 2: Legal Actions and Financial Performance - The company has noted the spread of rumors and false information online, stating that their legal department has initiated legal proceedings to protect their reputation [3]. - In the third quarter of 2025, "霸王茶姬" reported a total of 7,338 global stores, a GMV of 7.93 billion yuan, net revenue of 3.208 billion yuan, and an adjusted net profit of 503 million yuan, achieving profitability for 11 consecutive quarters [3].