第一财经·2025-12-27 11:10Core Viewpoint - The article discusses the intense competition in the food delivery industry during the subsidy war in July 2025, highlighting the challenges faced by restaurants and delivery personnel, as well as the long-term implications for the industry [4][10]. Group 1: Impact of the Subsidy War - The food delivery subsidy war led to a significant increase in order volume, but many restaurants reported that profits did not increase proportionately, with some experiencing losses despite higher sales [6][11]. - The average order value dropped significantly during the subsidy war, with some restaurants reporting a decrease from over 30 yuan to around 15 yuan per order [7]. - The competition resulted in a shift in consumer behavior, with a notable increase in the proportion of orders placed for delivery compared to dine-in [11]. Group 2: Financial Performance of Platforms - Meituan reported a 2.8% year-on-year decrease in revenue for its core local business in Q3 2025, resulting in an operating loss of 14.1 billion yuan [13]. - Alibaba's Q3 financial report indicated a 60% year-on-year increase in revenue from its instant retail business, but a significant decline in adjusted EBITA by 78% [13]. - The intense competition and high spending on subsidies have accelerated the development of instant retail, impacting traditional e-commerce dynamics [13]. Group 3: Industry Adjustments and Future Outlook - The article notes a shift towards more rational competition in the food delivery industry, with platforms beginning to reduce subsidy expenditures and focus on sustainable operations [15][16]. - Regulatory bodies are increasing scrutiny on the industry, addressing issues such as "ghost deliveries" and the rights of delivery personnel, which may lead to a more balanced market [15]. - Experts predict that the industry will evolve into a more mature phase, focusing on a symbiotic relationship between platforms and quality merchants, with an emphasis on user experience and profitability [16].