最高38万元/平方米！深圳楼市，新纪录！

Core Viewpoint - The recent surge of luxury residential projects entering the Shenzhen market has become a hot topic, indicating a potential recovery in the real estate sector [1]. Group 1: Shenzhen Luxury Projects - On December 28, the first batch of 156 residential units at the Shenzhen Bay project, known as Yuyuan Mansion, achieved sales exceeding 10 billion yuan within two hours, with a sell-through rate of 80% [2]. - The average registration price for the Yuyuan Mansion reached 244,000 yuan per square meter, with the highest unit price hitting 380,000 yuan per square meter, setting a new record for new home registration prices in Shenzhen [2]. - The project has a long development history of 26 years, with significant ownership changes, including a 300 billion yuan acquisition by CITIC City Development in 2022, which helped resolve previous disputes and restart the project [2]. Group 2: Market Trends and Sales Performance - Several luxury projects in Shenzhen have recently launched, including the launch of 348 units at Shenzhen Bay Luanxi, which achieved a sales amount of 13 billion yuan, setting a record for the highest single-project sales in 2025 [3]. - The GCC Lian Tai Chaozong Bay project offered 125 units with total prices ranging from 33.3 million to 35 million yuan, achieving a sell-through rate of 80% and sales of approximately 5.3 billion yuan [3]. - Data from Shenzhen Zhongyuan Research Center indicates that over 6,000 residential units were sold in Shenzhen in December, with new home transactions reaching 2,144 units, reflecting a positive trend in the market [3]. Group 3: Broader Market Insights - The luxury real estate market in other first-tier cities, such as Shanghai, has also seen significant activity, with transactions of new residential properties priced over 30 million yuan exceeding 100 billion yuan this year [4]. - The market for top-tier scarce assets remains strong even during periods of adjustment, prompting a shift in real estate development strategies towards high-quality, low-density projects [4].