80亿紫燕两年缩水千家门店，最近又“摊上事了”

Core Viewpoint - The article highlights the recent controversy surrounding Ziyan Food due to an incident involving a staff member allegedly stealing beef from a customer, which has raised concerns about the company's management and food safety issues [3][7][16]. Group 1: Incident and Response - Ziyan Food issued an apology on December 25, stating that the involved employee was terminated and the store would undergo corrective measures [4][13]. - The company offered tenfold compensation to affected customers and a 1,000 yuan gift card, along with compensation for customers who had shopped at the affected store since December [5][12]. - The incident has exposed weaknesses in Ziyan Food's supervision of franchise stores under its distribution expansion model [5][35]. Group 2: Financial Performance - In the first three quarters of the year, Ziyan Food reported revenue of 2.514 billion yuan, a year-on-year decrease of 6.43%, and a net profit of 194 million yuan, down 44.37% [33][34]. - The company faced challenges in cash flow, with net cash flow from operating activities dropping by 39.23% to 252 million yuan [34]. Group 3: Food Safety Issues - Ziyan Food has a history of food safety problems, including instances of excessive E. coli in products and reports of rodents in stores [16][21][19]. - The company has previously faced scrutiny for its food safety practices, with multiple products failing microbiological tests [16][18]. Group 4: Business Model and Market Presence - Ziyan Food operates primarily through a distribution model, which has allowed rapid expansion, increasing the number of stores from under 2,000 in 2018 to 6,205 by the end of 2023 [24][27]. - However, the number of stores has recently declined to 5,144, indicating potential issues with the effectiveness of its aggressive expansion strategy [30][29]. Group 5: Pricing Strategy - The company has faced backlash for its increasing pricing strategy, with significant price hikes reported for various products over the past year [23][24]. - For example, a specific dish's price rose from 20.8 yuan to 27.4 yuan within a few months, reflecting a broader trend of rising costs [23].