从东莞工厂到美国客厅：一棵折叠圣诞树的意外走红

Core Viewpoint - The article highlights the success of Dongguan Lihui Trading Co., Ltd. in leveraging TikTok Shop to sell innovative products, specifically a foldable Christmas tree, which has significantly outperformed expectations in sales and market engagement [5][22]. Group 1: Company Background and Transformation - The founder of the company, Mr. Luo, transitioned from a factory worker to a business owner, starting his own factory in Dongguan in 2009 after a decade in the industry [7]. - The company faced a major challenge in 2021 when its largest client decided to self-manufacture, leading to a loss of orders and prompting a shift towards direct-to-consumer sales [7][8]. - In late 2022, the company established an international trade team and began its transformation to online sales, eventually launching the "Bringstar Store" on TikTok Shop in May 2025 [8][22]. Group 2: Product Innovation and Market Response - The foldable Christmas tree, which simplifies the traditional setup process, became the star product of the store, allowing for quick assembly and appealing visual effects [11][22]. - Initial expectations for the product were cautious, with only 5,000 units prepared for sale, but the product quickly sold out due to viral marketing by influencers [13][14]. - The product's success is attributed to its innovative design and the effective use of TikTok's platform for visual storytelling, which resonated with consumers [14][20]. Group 3: Sales Dynamics and Market Trends - The typical sales peak for seasonal products like Christmas trees occurs in November, but TikTok Shop enabled early sales, with 40% of inventory sold by September [16][20]. - The platform's content-driven approach allowed for the creation of demand ahead of the traditional sales season, effectively shifting the sales timeline [20][21]. - The company observed that TikTok Shop's model not only increased sales but also provided valuable consumer feedback, allowing for rapid product improvements [22][23]. Group 4: Future Plans and Industry Implications - The company plans to continue focusing on innovative products and utilize TikTok Shop's logistics services to enhance operational stability and customer experience [23][24]. - The success of the foldable Christmas tree serves as a model for other manufacturers in China, illustrating the potential for direct engagement with global markets through innovative platforms [24].