我的年度歌手是“陌生人”？网易云年度报告遭质疑数据“注水”

Core Viewpoint - The release of NetEase Cloud Music's 2025 annual listening report has sparked significant user criticism regarding the accuracy of the data presented, with many users claiming discrepancies in their listening habits and the reported statistics [5][8]. Group 1: User Feedback and Concerns - Users have expressed dissatisfaction with the annual report, claiming that it includes songs they have never listened to and misrepresents their actual listening habits [5][8]. - Some users reported that their accounts may have been compromised, leading to inflated listening statistics, although customer service denied this possibility [9]. - The customer service stated that the data for the annual report is collected from January 1 to December 20 and cannot be modified once generated [4][9]. Group 2: Financial Performance - NetEase reported a net income of 28.4 billion RMB for Q3 2025, reflecting an 8.2% year-on-year increase, while the net profit attributable to shareholders was 8.6 billion RMB [10]. - However, NetEase Cloud Music has experienced a decline in revenue for four consecutive quarters, with Q3 2025 revenue at 2 billion RMB, down 1.8% year-on-year [10][11]. Group 3: Market Competition - NetEase Cloud Music faces intense competition, particularly from Tencent Music, which reported a total revenue of 8.46 billion RMB for Q3 2025, a 20.6% year-on-year increase [12]. - The online music market is rapidly changing, with new entrants like Soda Music gaining significant traction, reaching 120 million monthly active users, surpassing competitors like Kuwo Music [12][13]. - Analysts suggest that the biggest threat to established platforms like NetEase and Tencent is the rise of free music platforms, which, despite lacking premium content, can attract a large user base [13].