长城汽车董事长回应魏牌人事更迭

Core Viewpoint - The article discusses the challenges and strategies of WEY brand under Great Wall Motors, highlighting the frequent leadership changes and the ongoing pursuit of high-end market positioning despite past struggles [1][2][4]. Group 1: Leadership Changes - WEY brand has undergone its tenth leadership change in eight years, indicating a high turnover rate that is rare in the industry [1]. - The new CEO, Zhao Yongpo, aims to leverage his experience from the Haval brand to enhance WEY's operational efficiency and customer engagement [1][4]. Group 2: Sales Performance - WEY brand's sales reached 89,000 units in the first eleven months of the year, marking a 93.34% year-on-year increase, significantly outpacing other brands like Tank and Haval [2]. - The brand's strategy focuses on the "large six-seat SUV" segment, with substantial investments in direct sales channels amounting to at least 2 billion yuan [2][4]. Group 3: Financial Insights - In the first three quarters, Great Wall Motors reported a sales expense of 7.95 billion yuan, a 55.6% increase year-on-year, while revenue grew by 7.96% to 153.58 billion yuan [4]. - The net profit attributable to shareholders decreased by 16.97% to 8.64 billion yuan, reflecting the financial pressures associated with the brand's high-end positioning efforts [4]. Group 4: Brand Positioning and Strategy - The brand's high-end positioning remains unchanged, with a focus on creating a unified value perception among consumers [4][12]. - Great Wall Motors aims to establish a direct connection with customers through a network of direct sales stores, which is expected to enhance pricing and service consistency [4][12]. Group 5: Future Goals - Great Wall Motors has set ambitious targets for 2026, aiming for sales of at least 1.8 million units and a net profit of no less than 10 billion yuan [5]. - The company recognizes the need to transition from product success to a sustainable and replicable growth model for the brand [5].