百万级市场的权力交接：中国车重新定义超豪华

Core Viewpoint - The luxury car market in China, previously dominated by European brands, is undergoing a significant transformation with the introduction of the Chinese brand ZunJie S800, which has successfully established itself in the high-end segment, marking a new era of competition in the ultra-luxury market [1][2]. Market Dynamics - The ultra-luxury car market, historically defined by European brands, is losing its traditional barriers as Chinese brands like ZunJie S800 enter the market with competitive pricing and innovative technology [5][6]. - In 2024, Maserati's sales in China dropped to 1,228 units, a decline of over 90% from its peak, while Bentley and Rolls-Royce also experienced significant sales declines of approximately 20% and 38% respectively [5][6]. Technological Advancements - The ZunJie S800 features advanced technology such as the Huawei QianKun intelligent driving system, which aims to redefine luxury driving experiences by enhancing safety and comfort through automation [10][12]. - The vehicle's production involves a "quality alliance" with over 220 global suppliers, aiming to exceed the craftsmanship standards set by century-old luxury brands [17][19]. Consumer Behavior - The new generation of high-net-worth individuals is shifting their purchasing preferences from traditional luxury symbols to technology-driven features, valuing driving enjoyment and comfort over brand heritage [7][9]. - Approximately 80% of early adopters of the ZunJie S800 are men aged 40 to 50, many of whom are replacing vehicles from established luxury brands like Mercedes-Benz and Porsche [13][14]. Sales Performance - The ZunJie S800 achieved over 6,500 orders within the first month of its launch, indicating strong market acceptance and demand [5][9]. - By December 2025, the ZunJie S800 had delivered over 3,127 units in a single month, setting a new record for the model [9][21]. Industry Impact - The ZunJie S800 is seen as a catalyst for change in the Chinese automotive industry, pushing suppliers to innovate and improve their capabilities to meet the new standards set by the vehicle [17][21]. - The introduction of the ZunJie S800 signifies a shift in the luxury car market, where technology and user experience are becoming the new benchmarks for success [10][21].