史杰君：“浮躁”二十年，我才读懂制造业的“土”

Core Viewpoint - The article reflects on the journey of the Chinese manufacturing industry over the past 20 years, emphasizing the need for a return to authenticity and sustainable practices in the face of past impulsiveness and rapid growth [2][6]. Group 1: Industry Development - The term "impulsiveness" is used to describe the rapid development of the Chinese manufacturing industry, which has been characterized by a rush to seize opportunities since China's entry into the WTO in 2001 [3][5]. - The author highlights the significant investments made during peak years, such as over 200 million yuan spent on advertising in 2018, despite the company's total revenue being only around 300 million yuan [4][6]. - The narrative illustrates how many entrepreneurs, including the subject, were initially successful in capitalizing on the era's opportunities but later faced challenges due to market volatility and impulsive decisions [5][10]. Group 2: Personal Journey and Lessons - The subject, a veteran in the manufacturing sector, experienced a significant downturn in 2009, with production dropping by 98% due to the global financial crisis, which served as a wake-up call about the importance of understanding market dynamics [11][13]. - The transition from a focus on B2B production to branding and direct consumer engagement was marked by a realization that true value creation requires a long-term commitment to quality and customer relationships [6][20]. - The subject emphasizes the importance of maintaining a focus on core competencies and the need for genuine innovation and management practices to ensure long-term survival in the manufacturing sector [20][21]. Group 3: Future Outlook - The article concludes with a reflection on the current state of the manufacturing industry, noting that despite rapid growth, there remains a lack of strong organizational and branding capabilities among Chinese manufacturers [21][22]. - The subject advocates for a cautious and thoughtful approach to business, emphasizing the need to understand the historical context of the industry to navigate future challenges effectively [21][22].