明确了!这一税收优惠政策延续
第一财经·2025-12-30 09:47

Core Viewpoint - The recent announcement by the Ministry of Finance and the State Taxation Administration allows cosmetic, pharmaceutical, and beverage manufacturing companies to deduct advertising and promotional expenses up to 30% of their annual sales revenue, effective from January 1, 2026, to December 31, 2027, providing a significant financial relief for these industries [3][4]. Group 1: Policy Details - The new policy extends the existing tax deduction for advertising and promotional expenses for the cosmetic, pharmaceutical, and beverage manufacturing sectors, which previously had a deduction limit of 30% compared to the 15% limit for other industries [4]. - This policy aims to alleviate cash flow pressures for these industries, encouraging them to invest more in marketing and brand building [4]. - The announcement reiterates that tobacco advertising expenses are not deductible, aligning with health regulations [4]. Group 2: Historical Context - The original policy allowing a 30% deduction for these industries was first introduced in 2009 and has been extended multiple times, with the last extension set to expire at the end of 2025 [4]. - The current announcement extends this favorable tax treatment until the end of 2027, providing a "reassurance" for companies in these sectors [4]. Group 3: Related Provisions - The announcement clarifies that related companies can share advertising and promotional expense deductions through a cost-sharing agreement, allowing for flexibility in tax deductions [5].

明确了!这一税收优惠政策延续 - Reportify