Core Viewpoint - The article highlights the recent high-end bird's nest banquet hosted by the brand Xiao Xian Dun, emphasizing the themes of "New Life from Bird's Nest" and "Nourishment Unceasing" while celebrating the cultural and natural heritage of the region [1][3][22]. Group 1: Event Overview - The banquet took place in Yunnan's Mile, featuring a blend of natural spirituality, ethnic art, and New Year blessings, attended by various celebrities and brand ambassadors [1][3]. - The event showcased the launch of the "Longma Ankang" New Year limited gift box, symbolizing health and good fortune [1][20]. Group 2: Cultural Significance - The choice of Mile reflects the brand's connection to the land and its belief in "vitality," drawing parallels between the local Yi culture and the brand's mission [4][24]. - The banquet's design was inspired by Yi mythology, integrating local flavors and the essence of bird's nest into the culinary experience [16][19]. Group 3: Celebrity Endorsements - Celebrity ambassador Wen Yongshan shared her health regimen, emphasizing the nutritional benefits of Xiao Xian Dun's bird's nest products [6]. - Actor and singer Li Zhiting discussed how the product helped him recover from a demanding schedule, highlighting its visible nutritional benefits [8]. - Jewelry designer Wan Baobao praised the brand's commitment to quality and the transformative effects of long-term consumption of their products [10]. Group 4: Culinary Experience - The banquet featured innovative dishes that combined local ingredients with bird's nest, creating a unique culinary experience that challenged traditional perceptions of bird's nest [19][20]. - Each dish was designed to reflect the themes of vitality and cultural richness, enhancing the overall dining experience [19][20]. Group 5: Brand Philosophy - The founder of Xiao Xian Dun, Miao Shu, emphasized the brand's dedication to delivering pure nourishment and maintaining a respectful relationship with nature [24]. - The company aims to revitalize traditional Eastern nourishment wisdom in contemporary life, continuing to explore and innovate in the health and wellness sector [24].
小仙炖弥勒全燕窝晚宴璀璨启幕,群星齐聚共祈新愿
第一财经·2025-12-30 09:15