新规则时代的赢家画像：问界的“体系兑现”方法论

Core Insights - The automotive industry is undergoing a reconstruction, with a shift in competition dynamics towards smart and electric vehicles, emphasizing comprehensive user experience and service reliability over mere technical specifications [1][2] - A clear industry consensus is forming that the competition in smart electric vehicles has entered a new phase focused on holistic smart experiences and long-term service assurance [2] Group 1: Industry Dynamics - The Chinese automotive market in 2025 is characterized by a dual trend of growth deceleration and structural differentiation, with profit margins and R&D flexibility being squeezed by intensified competition [1] - Consumer decision-making is evolving from a focus on technical specifications to prioritizing comfort, safety, and reliable service throughout the vehicle's lifecycle [1] Group 2: Aion's Success - Aion has emerged as a representative case in the industry, with cumulative deliveries exceeding 900,000 units, showcasing a sustainable growth model rather than relying on short-term trends [2][3] - The launch of the Aion M8 in April 2023 has solidified its position in the 400,000-level market, with over 150,000 units delivered within 200 days [2][3] Group 3: User-Centric Approach - Aion's success is attributed to its ability to transform user insights into systematic engineering solutions, ensuring that every technological innovation meets and exceeds user expectations [4] - The Aion M8 is designed with a focus on comprehensive safety, featuring a full-dimensional collision avoidance system with rapid response capabilities [6][10] Group 4: Service Excellence - Aion emphasizes a holistic service approach, addressing user pain points throughout the vehicle's lifecycle, from delivery to maintenance, enhancing the overall ownership experience [12][14] - Aion's service system has achieved a high satisfaction score of 95.53, significantly surpassing the industry average of 82.67, reflecting its commitment to user-centric service [13][14] Group 5: Market Performance - The Aion M8 has achieved remarkable sales milestones, with over 80,000 pre-orders in its first month and 20,000 units delivered within 45 days, establishing itself as a market phenomenon [16] - The vehicle has received multiple awards and certifications, reinforcing its reputation for safety, health, and environmental standards [18] Group 6: Future Outlook - Aion's strategy for 2026 focuses on deepening its systematic innovation capabilities based on user scenarios, aiming to lead the value competition in the automotive industry and usher in a new era of sustainable user value [20][21]