年薪27万美元，谷歌微软都在招“讲故事”的人

Core Insights - The article discusses the increasing demand for storytelling professionals in major brands to enhance their brand narratives, diverging from traditional storytelling concepts [2] - The role of "storyteller" in companies has evolved, with some organizations using it as a fancy term for media relations managers, while others require these professionals to create various brand content [3][4] - The rise of storytelling roles is attributed to the changing media landscape, where traditional media exposure is declining, prompting brands to seek direct communication channels [6][7] Group 1: Job Market Trends - The number of job postings in the U.S. that include the term "storyteller" has doubled in the past year, with approximately 50,000 in marketing and over 20,000 in media and communications [5] - Companies like Google and Microsoft are actively recruiting for storytelling positions, indicating a shift in corporate communication strategies [3][4] - Financial technology brand Chime recently posted its first storytelling-related job, attracting many applicants from traditional media backgrounds [7] Group 2: Changing Media Landscape - The number of journalists and news analysts in the U.S. has significantly decreased, with only about 49,000 currently employed, down from 65,930 in 2000 [6] - Print circulation of U.S. newspapers has dropped by 70% since 2005, and website traffic for the largest newspapers has decreased by over 40% in the past four years [6] - Brands are increasingly utilizing social media, YouTube, and other platforms to communicate directly with their audiences, changing the nature of corporate communication [6][7] Group 3: Evolving Role of Storytelling - Storytelling is now seen as a versatile skill that encompasses various forms of content creation, including social media promotion and podcast production [7] - The emphasis on storytelling reflects a broader shift in job satisfaction and career fulfillment, with organizations highlighting the importance of narrative in attracting top talent [8]