腾讯、字节、阿里们的出海一年：收缩、重构与真正的全球化

Core Insights - The focus of Chinese companies going global has shifted from merely selling products to ensuring long-term retention in foreign markets [2][3][4][5] Tencent - Tencent's international game revenue reached 562 million yuan in the first three quarters of 2025, accounting for 10% of total revenue, with a significant 43% year-on-year increase [7][8] - The company is investing in cloud and AI infrastructure, with a total of 1.5 billion USD allocated for a data center in the Middle East and 500 million USD for a third data center in Indonesia [10] ByteDance - ByteDance's TikTok generated 390 million USD in revenue in 2024, with projections of 186 billion USD for 2025, and 236 million USD from advertising [12][13] - TikTok established a joint venture in the U.S. to address regulatory compliance while retaining control over its core algorithms [15][16] Alibaba - Alibaba's international digital commerce revenue reached 695 million yuan in the second and third quarters of 2025, making up 14% of total revenue [18] - The company is focusing on cross-border e-commerce, cloud computing, and AI, with plans to invest over 380 billion yuan in cloud and AI infrastructure over the next three years [22] CATL - CATL's revenue for the first three quarters of 2025 was 283 billion yuan, with a focus on establishing local production and resource control in Europe and Indonesia [26][27] - The company is building multiple battery factories in Europe and has secured significant energy storage orders in Southeast Asia and Japan [32] Temu - Temu adapted its business model in response to U.S. tariff changes, shifting to local fulfillment and focusing on specific product categories [34][36] - The company is expanding its supply chain hubs in Vietnam and Mexico to mitigate trade barriers and reduce costs [42] BYD - BYD's overseas sales surged, with a 313.4% year-on-year increase in November 2025, driven by local production and compliance with local regulations [44][45] - The company is accelerating the establishment of overseas factories in Brazil and Hungary to enhance local supply capabilities [47] Xiaomi - Xiaomi is focusing on expanding its "new retail" model globally, with plans to open 1,000 stores worldwide over the next five years [52] - The company is also preparing for the launch of its electric vehicles in international markets [55] Meituan - Meituan is expanding its food delivery service, Keeta, into Brazil and Qatar, aiming to replicate its successful domestic model [58][60] - The company is building an overseas team to enhance its international service capabilities [62] JD.com - JD.com is focusing on building a controllable global supply chain through acquisitions and logistics infrastructure [64][65] - The company has launched its first overseas "Smart Wolf Warehouse" in the UK, enhancing its logistics efficiency [66] Baidu - Baidu's autonomous driving service, "Luo Bo Kua," is expanding into international markets, with significant deployments planned in Dubai and partnerships in Australia and Southeast Asia [74][76] SHEIN - SHEIN is investing heavily in its supply chain infrastructure to support its international operations, with plans for significant capital expenditures [84] Didi - Didi's international ride-hailing business has become profitable, with a focus on expanding its services in Latin America [86][88] - The company is also launching a food delivery service in Brazil, leveraging its existing ride-hailing infrastructure [89]