大模型推广，也开始“送鸡蛋”了

Core Viewpoint - Ant Group's AI health application AQ has been upgraded to "Ant Afu," which has seen extensive promotion through various channels, including traditional methods like street marketing, raising questions about its legitimacy and effectiveness in user acquisition [6][10][24]. Group 1: Marketing Strategy - Ant Afu has adopted a unique marketing strategy by utilizing ground promotion (地推) to acquire users, which is uncommon for AI models in recent years [6][10]. - The cost for acquiring new users through ground promotion is approximately 10 yuan per user, contrasting with the higher costs associated with online user acquisition methods [10][12]. - Other major AI models, such as Kimi and Yuanbao, have not employed ground promotion, focusing instead on digital marketing strategies [12][14]. Group 2: Product Positioning and Features - Ant Afu has shifted its positioning from a tool-based application to an "AI health friend," aiming to provide comprehensive health services, including health companionship and consultation [20][24]. - The application connects with over 5,000 hospitals and integrates a dual service model involving both AI and real doctors, facilitating online consultations and appointment scheduling [23][24]. - Ant Afu's strategy includes leveraging user data from smart devices to enhance its health advisory services, aiming to create a sustainable business model [26][28]. Group 3: Market Demand and Future Prospects - There is a growing demand for health insurance and services in lower-tier cities, which Ant Afu aims to address by providing accessible and professional health services [29]. - The application is currently focused on increasing its user base and has not yet reached the monetization stage, with no advertisements or paid promotions in its Q&A results [29]. - Ant Afu's marketing efforts, including partnerships with popular media, aim to enhance brand visibility and user engagement, particularly among younger demographics [29].