WitsView睿智显示·2025-12-31 09:25Core Viewpoint - Samsung Electronics is considering a dual-supplier model for the upcoming Galaxy A57, involving both Samsung Display and TCL Huaxing for OLED screens, to enhance competitiveness and manage costs [1][3][4] Group 1: Supplier Strategy - Samsung is likely to rely more on Samsung Display for OLED supply, given the high demand for the Galaxy A series, which is a hot-selling model [1] - The dual-supplier approach aims to mitigate potential supply shortages and ensure a steady supply of OLED screens for both Galaxy A57 and Galaxy S FE models [1][4] - TCL Huaxing is expected to provide OLED screens at a lower price, which could help Samsung control costs while adopting flexible OLED technology [4][6] Group 2: Product Development - Starting with the Galaxy A57, Samsung plans to replace rigid OLED panels with flexible OLED panels, which offer greater design flexibility but come with higher manufacturing costs [3][4] - The adoption of flexible OLED technology is seen as a way for Samsung to enhance its competitiveness in the mid-range smartphone market, especially as Chinese manufacturers are already using flexible OLED in lower-priced models [3][6] Group 3: Market Dynamics - The increasing competition in the global smartphone market and rising component costs are prompting Samsung to reassess its OLED supply strategy [6][7] - Chinese manufacturers like BOE and TCL Huaxing have improved their technology and production capacity, posing a significant challenge to Samsung Display's market dominance [7] - The shift towards Chinese suppliers for OLED panels may provide Samsung with cost advantages, but it also indicates a potential erosion of its competitive edge in the panel industry [7]