优益C的跨年“反卷”，不强流量坑位，只占心智高位

Core Viewpoint - The collaboration between 优益C and 与辉同行 for the New Year's concert exemplifies a strategic partnership aimed at enhancing brand visibility and cultural resonance, leveraging their shared values and target audience [1][3][10]. Group 1: Brand Synergy - 优益C has been dedicated to finding probiotics suitable for the Chinese population since 2006, establishing a proprietary resource library with 13 strains, including the patented PC-01, which is used in all its products [3][4]. - 与辉同行 focuses on cultural roots and local products, creating immersive cultural experiences that connect consumers with Chinese heritage, thus enhancing cultural confidence [6][8]. - Both brands share a commitment to deepening their roots in Chinese culture, which allows them to create a marketing effect greater than the sum of their parts [3][6]. Group 2: Audience Focus and Scene Expansion - The core audience for both brands consists mainly of urban women aged 25-40 who are culturally engaged and responsible for family purchasing decisions, leading to overlapping marketing strategies [7][8]. - 优益C is expanding its consumer engagement through various experiential events, such as seasonal activities and the New Year's concert, to create meaningful connections [7][8]. - 与辉同行 constructs cultural IP matrices to cater to diverse consumer needs, using relatable cultural elements to make their offerings more accessible [8][9]. Group 3: Quality Pursuit - Both brands are recognized for their commitment to quality, with 优益C achieving a probiotic survival rate of 99.9% for its patented strains, reflecting its dedication to excellence [10][13]. - 优益C differentiates itself by emphasizing cultural attributes in its marketing, moving beyond traditional functional selling points to convey a more comprehensive brand value [13]. - 与辉同行 collaborates with cultural institutions to enhance its brand depth, showcasing intangible cultural heritage and promoting national music through events like the New Year's concert [13][14].