刚刚，雷军宣布！网友：太给力了，2026年第一天就放大招

Core Viewpoint - Xiaomi has announced a New Year promotion for its YU7 model, offering a three-year interest-free financing option, which has been well-received by consumers [1][6]. Promotion Details - Consumers who place an order for the YU7 by February 28, 2026, can enjoy a three-year interest-free benefit, with a down payment of ¥74,900 and monthly payments as low as ¥4,961 [4][5]. - Customers who ordered before December 2025 are also eligible for the three-year interest-free offer [4]. - Additional benefits include a maximum of ¥48,000 in purchase rights, which can include features like Nappa leather seats and advanced air purification systems [4]. Financial Implications - The three-year interest-free financing is estimated to provide a subsidy equivalent to ¥19,125 for the YU7 Max model, enhancing the perceived value for customers [5][6]. - The effective purchase price after considering the perceived subsidy is significantly lower than the original price, making the offer attractive [6]. Market Performance - Xiaomi's YU7 has been the best-selling model in the mid-to-large SUV category for four consecutive months as of November 2025 [9]. - The company reported a revenue of ¥113.12 billion for Q3 2025, with a year-on-year growth of 22.3%, and the smart electric vehicle segment saw a revenue increase of over 199% [11]. Store Expansion - As of December 2025, Xiaomi has expanded its retail presence with 477 stores across 138 cities, and plans to add more locations in January 2026 [11].