机器之心·2026-01-01 03:42Core Viewpoint - The price increase of GPUs by Nvidia and AMD is becoming a certainty, with expected adjustments starting in early 2026 [1][3]. Group 1: Price Increase Details - Nvidia and AMD plan to gradually raise prices for their GPUs in the coming months, with AMD starting in January and Nvidia in February [3]. - The price hike will initially affect consumer-grade GPUs, such as Nvidia's GeForce RTX 50 series and AMD's Radeon RX 9000 series, with the flagship RTX 5090 expected to rise from an official price of $1999 to around $5000 this year [4][6]. Group 2: Cost Structure and Drivers - The primary driver for the price increase is the rapid growth of memory costs within the GPU cost structure, with memory now accounting for over 80% of the overall manufacturing cost [7][8]. - The procurement cost of the 16GB GDDR7 memory used in the RTX 5070 Ti has surged from $65-80 in May 2025 to $210-260 by December 2025, complicating the maintenance of current GPU prices [8]. Group 3: Impact on AI and Other Products - The price increase will likely extend across all product lines, including GPUs used in AI data centers and servers, as new contracts signed in 2026 will reflect the increased memory prices [6][9]. - The flagship AI GPU H200 from Nvidia, priced between $30,000 and $40,000, is also expected to see further price increases this year due to rising memory costs [9]. Group 4: Market Reactions - Asus has announced a price increase for some products starting January 5, citing rising DRAM and storage costs driven by AI demand [10]. - Dell has previously indicated a price increase of 30%, reflecting similar market conditions [14].