张勇：服装电商20年大浪淘沙，我还在｜我们的四分之一世纪

Core Viewpoint - The article highlights the journey of Zhang Yong and his company, Xiaohan Pavilion, from humble beginnings in e-commerce to becoming a significant player in the fashion industry, emphasizing the importance of perseverance, adaptability, and customer focus in achieving success [2][3][20]. Company Development - Zhang Yong started Xiaohan Pavilion in a small room in Baoshan, Shanghai, using basic resources to sell clothes online, which has now grown to achieve annual sales of several billion yuan and employs over 800 people [2][3]. - The company is preparing for its anniversary celebration and moving to a new headquarters, reflecting its growth and commitment to providing a good working environment for employees [4]. Early Challenges - In the early days, Zhang faced significant challenges, including limited resources and the need to learn various skills, such as photography and customer service, to run the business effectively [6][7]. - The first order came from a customer in Hubei, marking the beginning of a journey filled with learning and adaptation [8]. Key Milestones - A major turning point occurred during the 2013 Double Eleven shopping festival, where Xiaohan Pavilion achieved over ten million yuan in sales in a single day, leading to a doubling of sales the following year [9]. - The company faced cash flow challenges due to rapid growth, prompting Zhang to negotiate with suppliers for better terms [9]. Supply Chain and Logistics - Zhang recognized the importance of a robust supply chain after experiencing a stock shortage, leading to the establishment of an office in Shenzhen to access better resources [9]. - The decision to use high-quality logistics services, such as SF Express, despite higher costs, resulted in improved customer satisfaction and reduced return rates [12]. Management Philosophy - Zhang's management style is characterized by a cautious yet determined approach, focusing on product quality and customer experience rather than aggressive expansion [10][20]. - The company has adopted a specialized approach to product development, allowing for faster innovation and a higher volume of new product launches [14][15]. Market Adaptation - Despite the rise of live-streaming e-commerce, Xiaohan Pavilion did not fully embrace this trend initially, focusing instead on maintaining product quality and customer relationships [19]. - The company is now expanding its presence on platforms like Douyin while continuing to strengthen its core business on Taobao [19][20]. Future Plans - Looking ahead, Xiaohan Pavilion plans to diversify its product lines by introducing men's and children's clothing, building on its established supply chain [20].