Core Viewpoint - The article highlights the exposure of a gray industrial chain involving the sale of refurbished second-hand clothing through e-commerce live streaming, which undermines consumer trust and threatens the survival of compliant small businesses in the industry [4][19][22]. Group 1: Live Streaming Sales of Refurbished Clothing - A systematic industrial chain for refurbishing old clothes has been revealed, where garments sourced from community recycling bins and garbage stations are repackaged and sold as "foreign trade tail goods" or "factory clearance" through live streaming [4][6][12]. - The investigation by CCTV uncovered that these refurbished clothes often show clear signs of previous use, such as yellowing and stains, and are sold at suspiciously low prices, masking their true second-hand nature [6][8][10]. - The sales tactics used in live streaming avoid the term "second-hand," instead using phrases like "slightly dirty" or "new with tags," which obscures the true condition and origin of the products [8][10]. Group 2: The Industrial Chain of Old Clothing Refurbishment - The industrial chain consists of four steps: community collection, centralized sorting, simple refurbishment, and live streaming sales, creating a complete loop from charity to commercial profit [13][15]. - Old clothes are often purchased at low prices (0.5 to 2 yuan per kilogram) and are not sent to remote areas as expected, but rather sold to commercial entities for profit [13][15]. - The sorting process involves minimal handling, with many items not undergoing cleaning or disinfection, leading to the sale of garments that may have odors or stains [14][15]. Group 3: Profitability and Trust Crisis - The business model relies on low startup costs and minimal after-sales service costs, allowing for high profit margins despite seemingly low sales figures per live stream [17][19]. - The exposure of refurbished clothing sales has led to a significant erosion of consumer trust in live streaming platforms, with many consumers becoming wary of the authenticity of products sold [19][20]. - The competitive landscape is skewed, as compliant businesses face unfair competition from those selling refurbished items at near-zero costs, leading to a cycle where quality sellers are pushed out of the market [22][23].
又一批商家,要被封杀了
商业洞察·2026-01-01 09:22