凤凰网财经·2026-01-01 12:37Core Viewpoint - By 2025, Chinese electric vehicles (EVs) will become a common sight on European streets, achieving significant market penetration despite high tariffs and competition from established local brands [1][2][3]. Group 1: European Market Share - Chinese brands are projected to capture 12.8% of the European EV market by 2025, marking a historical high, with hybrid vehicles exceeding 13% market share [6]. - In the UK, Chinese car sales reached 187,800 units in the first 11 months of the year, doubling from the previous year, with expectations to surpass 200,000 units and maintain a 10% market share by 2025 [7][9]. - Spain and Norway also show strong performance, with one in ten new cars sold being from Chinese brands, and the average market share in Western Europe reaching 6% [10]. Group 2: Sales Growth and Performance - SAIC MG registered 274,000 units, a year-on-year increase of 26.1%, while BYD's market share surged to 160,000 units, reflecting a staggering 276% growth [12][13]. - In key markets like Germany and Italy, BYD's sales have even surpassed those of Tesla [14]. - Geely reported a 61.8% year-on-year increase in sales in Europe for the first three quarters of the year [15]. Group 3: Competitive Advantages - Chinese EVs benefit from a mature supply chain that ensures stable supply and cost advantages, contrasting with European manufacturers facing high production costs and battery supply shortages [20][21]. - Chinese companies are strategically localizing production to mitigate tariff impacts, with firms like BYD and Chery establishing assembly operations in Europe [24]. - Innovations in battery technology, such as BYD's blade battery and CATL's high-energy-density batteries, meet European demands for longer range and safety [25][26]. Group 4: Challenges Ahead - Trade barriers, including a 45% anti-subsidy tax, and upcoming regulatory requirements for battery "digital passports" pose significant challenges for Chinese manufacturers [28][29]. - Service and brand recognition remain weaker compared to established European brands, affecting customer retention and service quality [31]. - Adapting to stringent European standards for charging interfaces and carbon footprints adds to the operational costs and complexity for Chinese EVs [33].