元旦假期首日上海接待游客逾270万人次，温泉洗浴排长队

Core Viewpoint - The Shanghai tourism market performed steadily during the New Year's Day holiday, with a total of 2.7053 million visitors and an average hotel occupancy rate of 75% [3][4]. Group 1: Tourism Activities - The Shanghai Municipal Bureau of Culture and Tourism launched 120 one to three-day New Year's tourism routes, covering various themes such as "Shanghai-style Jiangnan," "silver-haired leisure," "joyful family," and "trendy shopping," to attract both domestic and international tourists [3][4]. - The first Tourism Strategy Super Contest is ongoing, promoting the theme "Travel to Shanghai, Super New Year," with various cultural and tourism activities planned for the holiday [3]. Group 2: Event Highlights - Key events include the "New Year Music Concert" and "Binhai Music Flash Mob" at the Baoshan main venue, and the "2026 Trend Ahead" New Year's Blessing Run at the Oriental Pearl Tower [4]. - Shanghai Disneyland launched the "New Year Star Wish Festival," featuring the "Light Up the New Year" castle illusion show, while Shanghai Haichang Ocean Park introduced the "Mountain and Sea Play Tour" with fireworks and drone performances [4]. Group 3: Popularity of Wellness and Leisure - Wellness facilities such as hot spring hotels and bathing centers saw increased popularity, with long queues observed at a chain hot spring hotel on New Year's Day, indicating a trend towards family gatherings and relaxation [6]. - Data from Meituan showed that search volume for "24-hour bathing centers" increased over six times year-on-year in the week leading up to New Year's Day, reflecting a growing interest in integrated leisure services [6].