第一财经·2026-01-01 14:49Core Viewpoint - The article discusses the annual performance of new energy vehicle manufacturers in 2025, highlighting the successes and challenges faced by various brands in achieving their sales targets [3][5]. Group 1: Sales Performance - Li Auto sold 406,343 vehicles in 2025, achieving only 58.05% of its target of 700,000 units, marking an 18.81% decline year-on-year [4][5]. - NIO delivered 326,028 vehicles, with a completion rate of 74.10% against a target of 440,000 units, while its main brand saw a decline in sales [5][6]. - Leap Motor emerged as the top performer with nearly 600,000 units sold, exceeding its target by 19.31% [4][5]. - Xiaomi and Xpeng also met their sales targets, with Xpeng achieving 429,445 units sold, a 125.94% increase year-on-year [4][5]. Group 2: Market Dynamics - The article notes a divergence among previously leading brands, with some experiencing significant growth while others face challenges in scaling [4][5]. - The new energy vehicle market is expected to be influenced by upcoming subsidy policies, which may impact sales in 2026 [7]. Group 3: Company Developments - Deep Blue Automotive adjusted its sales target from 500,000 to 360,000 units, ultimately selling 333,117 vehicles, achieving 92.53% of its revised goal [6][7]. - Avita's sales remained low at 128,772 units, completing only 58.53% of its target, indicating challenges in scaling operations [6][7]. - The article mentions that Deep Blue Automotive has made significant moves in technology and financing, which may enhance its market position in 2026 [6][7].