新浪财经·2026-01-02 10:05Core Viewpoint - The article discusses the annual sales performance of new energy vehicle companies in 2025, highlighting the competitive landscape and the challenges faced by key players in the industry, particularly the "Wei Xiaoli" trio: NIO, Li Auto, and Xpeng [3][4][7]. Group 1: Sales Performance of Key Players - Among the "Wei Xiaoli" trio, Xpeng is the only company that exceeded its sales target, while NIO achieved a nearly 50% year-on-year growth but fell short of its annual goal. Li Auto lagged behind, completing only 58% of its target and experiencing an 18.8% decline in year-on-year sales, making it the only company in the top 15 to report a decrease [4][6][8]. - Xiaomi's automotive division achieved approximately 410,000 units in sales, surpassing its target by 17% [5]. - Of the 15 new energy vehicle companies analyzed, 8 failed to meet their annual targets, representing about 67% of the group [6]. Group 2: Individual Company Insights - NIO aimed for a sales target of 440,000 units but only sold 326,000 units, despite a year-on-year growth of 46.88%. The founder emphasized the need for strategic focus and resilience in a competitive environment [7][8]. - Li Auto's sales for the year were 406,300 units, significantly below its target of 700,000 units, marking a year-on-year decline of 18.81% [8]. - Leap Motor achieved a record annual sales of 596,600 units, with a year-on-year growth of 103.1%, and aims for a million sales in 2026 [9]. Group 3: Challenges Faced by Other Companies - Changan's brands, including Avita and Deep Blue, did not meet their sales targets, with Deep Blue's sales falling short despite a revised target [11]. - Dongfeng's brand, Lantu, also failed to meet its goal, selling 150,200 units, achieving a completion rate of 75.1% [11]. - The overall market environment is characterized by overcapacity, intense competition, and price wars, making it difficult for companies to achieve their sales targets [11].