新年好，写给30家仪器大厂的“2025年总结”

Core Insights - The "Super Brand Day" marks a pivotal shift in the Chinese scientific instrument industry from technological breakthroughs to ecological co-construction, evolving into a platform for user participation and industry collaboration [1][2][3] - 2025 is identified as a critical year for high-quality development in the industry, with a focus on "technological self-reliance" as a guiding principle [1] Product Launches: Focusing on Real Needs with Hard-Core Technology - The first Super Brand Day of 2025 featured PerkinElmer launching the QSight® 500, a triple quadrupole mass spectrometer, addressing challenges in pesticide residue and PFAS detection, showcasing a sensitivity increase of over 3 times and enhanced anti-contamination capabilities [5] - Germany's Jena introduced the PlasmaQuant® 9200, achieving effective separation of rare earth elements with a 2pm optical resolution, significantly reducing reliance on expensive ICP-MS [7] - Dandong Baiter celebrated its 30th anniversary with a focus on its technical accumulation in particle analysis, emphasizing its commitment to quality and innovation [9] - Leici's 85th anniversary event engaged users through interactive content, enhancing its professional image [11] - Anhui Instrument's 22nd anniversary highlighted its growth and commitment to becoming a trusted player in the domestic scientific instrument sector [13] User Conferences: Co-Creation to Build Brand Communities - Tianmei Group's user conference transformed into a Super Brand Day, integrating user case sharing and brand strategy releases, enhancing user trust and brand renewal [15] - Shenghan held a user ecology conference focusing on method development and domestic alternatives, promoting high-end instruments in key areas [17] Industry Forums: Driving Ecological Evolution through Thought Resonance - Puxi collaborated with Instrument Information Network to host a forum on laboratory digital transformation, achieving over 850,000 exposures and 26,000 online viewers [19] - Yuanxi Instrument showcased its AI-driven smart laboratory solutions, attracting over 10,000 online viewers [21] - Agilent's Super Brand Day focused on new pollutant detection, facilitating high-quality dialogue on environmental analysis [23] Brand Integration: Unleashing Synergistic Potential - Malvern Panalytical's joint appearance post-merger emphasized the combined value of their offerings in particle characterization [25][27] Localization Strategy: Deepening Engagement in China - Hitachi Scientific Instruments showcased its localized production capabilities, emphasizing its long-term commitment to the Chinese market [28] Exhibition Live Streaming & Talent Focus: Highlighting Human Capital - Mettler Toledo's Super Brand Day emphasized the importance of talent training in the scientific instrument industry, fostering discussions on educational modernization [30] Conclusion - The Super Brand Day initiative aims to center on user needs, technological foundations, and ecological visions, guiding the industry towards sustainable development [36]