Core Viewpoint - BMW China has adjusted the suggested retail prices of 31 key models, with significant price reductions across various models, indicating a strategic response to market dynamics rather than a price war [3][7]. Price Adjustments - The price adjustments affect 31 models, with 24 models seeing reductions of over 10% and 5 models over 20%, with the highest reduction reaching over 300,000 yuan [3][4]. - The flagship model, i7 M70L, has seen a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, a reduction of 16% [5]. - The iX1 eDrive25L has the highest percentage drop of 24%, with its price reduced from 299,900 yuan to 228,000 yuan [6]. - The entry-level model 225L M Sport has dropped from 259,900 yuan to 208,000 yuan, now competing closely with many domestic SUVs [3][6]. Market Strategy - BMW China emphasizes that the price adjustments are part of a value upgrade for certain products, aimed at enhancing consumer experience through improved comfort, aesthetics, and digital features [7]. - The company asserts its commitment to long-term sustainable development rather than short-term profit maximization [7].
宝马突然大范围调价，最高降30万，宝马中国回应→
第一财经·2026-01-02 13:33