2025车市，谁封神谁掉队？

Core Viewpoint - The Chinese automotive industry is undergoing a significant transformation, with traditional giants expanding rapidly while new energy vehicle startups face intense competition and market reshuffling [1][2]. Group 1: Traditional Giants' Performance - BYD continues to lead the market with total sales exceeding 4.6 million units in 2025, marking an 8% year-on-year increase. Pure electric vehicle sales reached 2.2567 million units, up 27.86% [3]. - BYD's overseas sales surpassed 1 million units for the first time, with a remarkable 145% increase year-on-year, indicating its growth as a global player [3]. - Geely achieved over 3.02 million units in sales, exceeding its target of 3 million units with a 39% year-on-year increase. Its new energy vehicle sales approached 1.69 million units, soaring by 90% [5]. - Chery sold over 2.8 million units, a 7.8% increase, and maintained its position as the top exporter of Chinese passenger cars for 23 consecutive years, with exports exceeding 1.34 million units, up 17.4% [8]. - Great Wall Motors sold over 1.32 million units, a 7.33% increase, with new energy vehicle sales reaching 403,700 units, up 25.44% [10]. Group 2: New Energy Vehicle Startups' Performance - The new energy vehicle startups showed significant differentiation, with only Leap Motor, Xiaomi, and XPeng meeting their annual sales targets [12]. - Leap Motor emerged as a surprise leader with nearly 600,000 units sold, achieving a target completion rate of over 119% [12]. - XPeng sold 429,400 units, surpassing its target with a 125.94% year-on-year growth, while NIO sold 326,000 units, a 46.9% increase [15]. - Li Auto faced challenges, selling 406,300 units, down 18.81% year-on-year, and only achieving 58.05% of its target [15]. - Xiaomi's sales reached over 35,000 units, successfully meeting its annual target, while other brands like Deep Blue and Avita struggled to meet their goals [16]. Group 3: Market Dynamics and Future Outlook - The automotive market is expected to become more competitive as new subsidy policies are introduced in 2026, emphasizing product strength, technological capabilities, and brand value [19]. - The rapid changes in market positions among startups highlight the volatility and competitive nature of the industry, with no brand's position being secure [17].