宝马突然大范围降价，最高降超30万元

Core Viewpoint - BMW China will adjust the suggested retail prices of 31 main models starting from January 1, 2026, with significant price reductions aimed at enhancing brand affinity and market competitiveness in China [1][2]. Price Adjustments - 24 models will see price reductions exceeding 10%, while 5 models will have reductions over 20%, with some models experiencing price drops of over 300,000 yuan [1][2]. - The flagship model i7 M70L will see a price drop of 301,000 yuan, from 1,899,000 yuan to 1,598,000 yuan, a reduction of 16% [3]. - The highest reduction is for the BMW iX1 eDrive25L, with a price drop from 299,900 yuan to 228,000 yuan, representing a 24% decrease [3]. - The fuel version X1 will also see price reductions, with the X1 xDrive25Li dropping from 349,900 yuan to 288,800 yuan (18% reduction) and the X1 sDrive25Li from 316,900 yuan to 258,000 yuan (19% reduction) [3]. - The entry-level 735Li of the 7 Series will drop from 919,000 yuan to 808,000 yuan, while the 740Li will decrease from 1,069,000 yuan to 938,000 yuan, both showing a 12% reduction [3]. Market Context - Since the beginning of 2026, 16 automotive brands have announced limited-time promotional policies, affecting nearly 70 models [2].