破除骑手“流量密码”,内容平台应扩大责任边界
新浪财经·2026-01-03 09:17

Core Viewpoint - The phenomenon of delivery riders becoming a media sensation reflects societal fascination and misunderstanding of their profession, often leading to extreme narratives that either glorify or vilify their experiences [4][10][16]. Group 1: Income and Public Perception - A delivery rider named Zhang Xueqiang claimed to have saved 1.12 million yuan over five years, sparking public debate about the authenticity of such earnings [3][7]. - Research from Zhejiang University indicates that high-frequency riders earn an average hourly wage of 34.6 yuan, with potential monthly earnings reaching 14,000 yuan for those working full-time [7][8]. - There is a significant disparity between public perception and reality, with many believing that riders earn less than 3,000 yuan monthly, reflecting a misunderstanding of their income potential [16]. Group 2: Media Representation and Emotional Manipulation - The media often portrays delivery riders in two extremes: either as high earners like Zhang or as victims of harsh working conditions, which distorts public understanding [10][12]. - Content platforms exploit these narratives for engagement, leading to a cycle of sensationalism that amplifies societal biases against riders [10][18]. - The portrayal of riders often lacks nuance, focusing on emotional extremes that do not accurately represent their daily realities [12][18]. Group 3: Societal Implications and Responsibilities - The societal view of delivery riders is influenced by a combination of prejudice and misunderstanding, with many viewing the profession as low-skill and temporary [16][17]. - There is a call for content platforms to take responsibility for the narratives they promote, ensuring that they do not perpetuate harmful stereotypes or misinformation [18][20]. - A mature society should focus on the real issues affecting riders, such as social security, labor protection, and skill development, rather than sensationalizing their stories for clicks [20][21].

破除骑手“流量密码”,内容平台应扩大责任边界 - Reportify