元旦广东文旅吸金近百亿，瞬间经济燃爆了

Core Viewpoint - The article highlights the rise of "instant economy" in Guangdong, driven by emotional experiences and unique moments that enhance consumer spending during events like New Year celebrations [2][10]. Group 1: Economic Impact of Instant Experiences - Guangdong's tourism data shows a significant increase in visitor numbers and revenue during the New Year holiday, with 17.875 million tourists and a revenue of 9.98 billion yuan, reflecting a year-on-year growth of 34.8% and 39.8% respectively [1]. - The search volume for "Guangzhou New Year" increased by 152% since mid-December 2025, indicating heightened consumer interest in festive activities [6]. - The hotel and restaurant sectors experienced a surge in bookings, with a 117% increase in tourism reservations for the New Year period [4]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly willing to pay for experiences that offer emotional value, uniqueness, and social sharing opportunities, driving a shift towards high-quality, experiential consumption [2][10]. - Young consumers, particularly those born after 2000, represent a significant portion of the tourist demographic, with 30% at Zhuhai Changlong Ocean Kingdom and 40% at Guangzhou Changlong Happy World [6]. Group 3: Innovative Offerings and Experiences - Hotels are adapting to the "emotional value" era by offering unique experiences, such as 24-hour stay packages and immersive activities, to enhance guest satisfaction and extend their stay [9][7]. - Various regions in Guangdong are innovating their tourism offerings with unique events and activities, such as the "New Year series" at local attractions, which are designed to attract visitors and enhance their experience [14]. Group 4: Policy and Structural Support - The provincial government is supporting the growth of the instant economy through initiatives like the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, which promotes a comprehensive tourism experience [15]. - The "14th Five-Year Plan" for Guangdong emphasizes the importance of tapping into domestic demand and enhancing service consumption, aligning with the trends observed in the instant economy [15].