更猛“激战”要引爆？6万亿“蓝海”，更多新力军杀入

Core Viewpoint - The ETF market in China is experiencing significant growth, with over 2 trillion yuan added in 2025, attracting numerous new entrants from various sectors, including banks and newly established fund companies [2][4]. Group 1: Market Dynamics - The ETF market is now valued at approximately 6 trillion yuan, leading to increased competition as more institutions seek to enter this space [4]. - Many fund companies are ramping up recruitment for ETF-related positions in preparation for 2026, indicating a strategic shift towards ETF offerings [4][5]. - New entrants, such as Peng'an Fund and Caifeng Securities Asset Management, are actively hiring for roles that require expertise in ETF operations and accounting [4][5][10]. Group 2: Motivations for Entry - The influx of fund companies into the ETF market is driven by a combination of policy support, market demand, and the advantages of passive investment strategies [14][15]. - The increasing effectiveness of the market has made passive investment through ETFs more appealing, as active management yields diminishing returns [14]. - Institutions are recognizing the potential for growth in the ETF sector, with a focus on expanding their product lines to capture market share during this growth phase [14][15]. Group 3: Challenges and Strategies for New Entrants - New entrants face significant challenges, including competition from established players, resource allocation, and brand recognition [18][19]. - To succeed, new fund companies must adopt a long-term perspective, focusing on differentiation and strategic investment in talent and technology [18][20]. - Emphasizing product innovation and enhancing service quality will be crucial for new entrants to carve out a niche in the competitive ETF landscape [20].