元旦档票房破7亿元，《疯狂动物城2》领跑

Core Insights - The New Year's box office for 2026 has surpassed 700 million yuan, with "Zootopia 2," "Avatar 3," and "Killing in the Dark" leading the box office rankings [3] - The performance of new releases during this period has been generally lackluster, with the top two films not being new releases [3] - "Zootopia 2" has achieved a remarkable 2 billion yuan in just six days after its release, becoming the highest-grossing imported animated film in Chinese history with a total box office of over 4.2 billion yuan [3] - "Avatar 3" has not performed as well as its predecessor, "Avatar: The Way of Water," indicating a shift in audience preferences [3] - The overall box office performance for the New Year period is lower than the 1.5 billion yuan recorded in 2024 but significantly higher than the 300 million yuan in 2025 [3] Industry Trends - In 2025, the total box office revenue in China reached 51.8 billion yuan, reflecting a positive trend in the film market driven by blockbuster films and strong IPs [4] - The Chinese film market is still seen as having growth potential, with a need to balance genre maturity, emotional resonance, and market sustainability in response to changing audience preferences [4]