元旦广东旅游爆了！携程报告称核心指标居全国第一

Core Insights - The tourism market in Guangdong Province experienced a strong start in 2026, with 17.875 million visitors and a daily average growth of 34.8% year-on-year, generating a total revenue of 9.98 billion yuan, reflecting a daily average growth of 39.8% [1] - The online travel market showed significant growth, with OTA visitor numbers increasing by 76.3% and travel spending rising by 102.4% compared to the same period in 2024, indicating robust market vitality and consumer potential [1] Provincial Market Performance - Guangdong ranked first nationally in both visitor numbers and revenue, showcasing its status as a major tourism province [3] - Cities like Guangzhou, Shenzhen, and Foshan led in visitor numbers, while Zhuhai saw a remarkable growth rate of 110% [3] - In terms of spending, Guangzhou and Shenzhen remained at the top, with Zhuhai experiencing a 196.6% increase, and Foshan showing a 264% growth [3] Inbound Tourism Recovery - Inbound tourism saw a strong recovery, with visitor numbers increasing by 144.3% and spending rising by 172.9% compared to 2024, indicating enhanced consumer spending power among international tourists [3] - The primary inbound tourist sources were Hong Kong, Malaysia, and Southeast Asia, with Hong Kong accounting for 28.5% of visitors [4] Visitor Demographics and Preferences - The online tourism market in Guangdong showed a predominance of external visitors, with 55% coming from outside the province, reflecting Guangdong's appeal as a popular travel destination [4] - The age demographic of visitors was predominantly young, with 25-34 year-olds making up 30.7% and 18-24 year-olds at 19.2% [6] Travel Trends and Product Preferences - Leisure travel dominated the market, accounting for 78.9%, while business travel made up 21.1% [8] - Accommodation needs were paramount, with lodging products comprising 80.2% of travel purchases, indicating a strong demand for quality lodging [10] - The hotel market saw a significant increase in overnight stays, with a 173.5% rise in volume and a 292% increase in spending compared to 2024 [10] Popular Attractions and Market Dynamics - The top attractions during the New Year period included Guangzhou Chimelong Resort and Haigui Bay, with ticket sales and spending showing substantial year-on-year growth [10][11] - The vacation product market experienced explosive growth, with booking numbers up 347.2% and spending up 297.7%, highlighting a shift towards quality and packaged travel experiences [12]