部分二手价低于官方价,LABUBU放量任买且48小时发货
第一财经·2026-01-03 15:50

Core Viewpoint - LABUBU has transitioned from a "financial product" back to an ordinary consumer product, with its various series now readily available for purchase, contrasting with previous scarcity [3]. Group 1: Product Availability - As of January 3, LABUBU products are no longer in short supply on platforms like Tmall, with multiple series available for immediate purchase [3]. - The LABUBU 3.0 series, which initially faced stock shortages, has seen its resale prices drop to near official retail prices, with some non-popular items even selling below original prices [5]. - The LABUBU 4.0 series has also lost its scarcity status early on, with reports of available stock in stores [5]. Group 2: Market Performance - Following a significant rise in stock price, which increased over tenfold in two years, the stock of Bubble Mart has seen a decline of approximately 40% since reaching a peak of 339.8 HKD per share, resulting in a market cap loss of over 200 billion HKD [5]. - The fluctuation in LABUBU's resale prices reflects a broader strategy by Bubble Mart to stabilize its brand value and transition into a global IP operation [6]. Group 3: Future Prospects - The rising popularity of the Star People IP under Bubble Mart may indicate a potential shift in revenue sources, although experts suggest that the explosive success of LABUBU was largely unexpected and influenced by various external factors [8].

部分二手价低于官方价,LABUBU放量任买且48小时发货 - Reportify