超7.36亿元！《疯狂动物城2》夺冠

Core Insights - The box office for the New Year's Day holiday in 2026 has exceeded 7.36 billion yuan, with a total of 18.54 million viewers and 1.41 million screenings, averaging a ticket price of 39.6 yuan [1][3]. Box Office Performance - The top five films during the New Year's Day holiday are: 1. "Zootopia 2" with a box office of 2.19 billion yuan, accounting for 29.8% of the total box office and 23.6% of screenings [3][20]. 2. "Avatar 3" with a box office of 1.83 billion yuan, representing 24.8% of the total [3][20]. 3. "Killing" with 1.25 billion yuan, contributing 16.9% [3][20]. 4. "The Legend of Qin" with 1.16 billion yuan, making up 15.7% [3][20]. 5. "SpongeBob: Deep Sea Adventure" with 268 million yuan, accounting for 3.6% [3][20]. Audience Demographics - The audience for animated films has been expanding, with young users aged 18 to 30 remaining highly active on content platforms, aiding in film promotion and word-of-mouth [18]. - The proportion of viewers aged 30 and above has remained stable, providing significant support for animated film box office performance [18]. Market Trends - The animation film market has shown stable growth in the number of releases over the past three years, with key films like "Nezha" and "Zootopia 2" driving a significant increase in total box office revenue, surpassing 25 billion yuan from 57 films in 2025 [18]. - The box office for "Zootopia 2" is approaching the top of the all-time box office list for imported films in China, with a cumulative box office exceeding 4.24 billion yuan [3][21].