专访阅文集团总裁侯晓楠：AI+IP蓄能，网文出海迈向共创期

Core Viewpoint - The article discusses the rapid globalization of Chinese online literature, highlighting the transition from merely translating content to creating a collaborative global ecosystem for IP development and cultural exchange [1][2]. Group 1: Global Expansion of Online Literature - The "2025 China Online Literature Going Global Trend Report" indicates that online literature will experience rapid global proliferation, with Latin America emerging as a significant market alongside North America and Eurasia [1]. - The CEO of Yuewen Group, Hou Xiaonan, outlines three phases of internationalization: 1.0 focused on content translation, 2.0 on establishing overseas platforms, and 3.0 on global co-creation [1][2]. Group 2: Growth Drivers and Market Dynamics - In 2025, the growth of online literature is driven by cultural consumption upgrades, the maturation of new formats like short dramas and comic adaptations, and the improvement of the cultural export industry [4]. - The article notes that the keyword for 2025 is "accumulation," reflecting both external environmental changes and the internal release of accumulated capabilities [4]. Group 3: Future Trends and Innovations - For 2026, the focus will shift from speed to stability and depth, with short dramas and comic adaptations expected to accelerate growth [5]. - The article emphasizes the importance of a diversified growth engine rather than relying on a single business model, with a focus on high-quality content and expanding themes [5]. Group 4: Collaborative Ecosystem and IP Development - Yuewen Group aims to create an open and win-win ecosystem for derivative products, balancing the development of proprietary IP with collaborations with top industry IPs [7]. - The company has established systematic capabilities across product development, supply chain coordination, and multi-channel marketing, aiming for integrated operations between content and merchandise [8]. Group 5: Regional Market Strategies - The article highlights the significant growth in the Latin American market, particularly in Brazil, where monthly active users surged by nearly 800% [9][10]. - Strategies for different regions include localized IP selection and accurate translation to maintain cultural integrity, with a focus on emotional narratives that resonate with local audiences [9][10]. Group 6: Future Growth Points - The future of Chinese online literature is expected to focus on deepening local market penetration, accelerating industry chain development, and expanding offline experiences and consumption [15].