当中国汽车在2025征服世界，奇瑞的实力藏不住了

Core Viewpoint - The article highlights the remarkable growth of Chery in the automotive industry, showcasing its strategic long-term planning and commitment to quality, which have enabled it to thrive in both domestic and international markets despite fierce competition and external challenges [1][2][3]. Group 1: Performance and Market Position - In 2025, Chery achieved total sales of 2.806 million vehicles, with exports reaching 1.344 million units, accounting for 47.9% of total sales; its new energy vehicle sales reached 904,000 units, marking a year-on-year growth of 54.9% [1][5]. - Chery has maintained its position as the top Chinese brand in passenger car exports for 23 consecutive years, entering 15 European markets and expanding into the Middle East and Southeast Asia [5][6]. - The brand's structure has been optimized, with 1.7 million units sold under the Chery brand, 620,000 units under the Jetour brand, and 187,000 units from its two new energy brands, indicating a robust and diversified product lineup [5][6]. Group 2: Strategic Approach - Chery's success is attributed to its long-term strategic investments in technology and global market expansion, contrasting with competitors focused on short-term sales [2][10]. - The company has released over 10 industry-leading core technologies in 2025, including advancements in chassis, batteries, and intelligent driving systems, showcasing its commitment to innovation [10][11]. - Chery's "oil-electric synergy" strategy allows it to offer a range of powertrain options, including fuel, hybrid, and electric vehicles, providing flexibility in response to market demands [11][12]. Group 3: Quality and Brand Reputation - Chery has been recognized as the "Five Crown King" by J.D. Power for achieving the highest ratings in new car quality, sales service, after-sales service, product appeal, and vehicle reliability among domestic brands [8]. - The company's focus on quality has earned it a strong reputation in both domestic and international markets, particularly in mature automotive markets where reliability and long-term ownership costs are critical [8][9]. Group 4: Globalization and Future Growth - Chery's globalization strategy has evolved to include local production and deep integration into foreign markets, as evidenced by its receipt of China's first "China-Europe Carbon Footprint Data Mutual Recognition" certificate [14][16]. - The company is exploring additional growth avenues, including financial services, software subscriptions, and advanced technologies like Robotaxi and humanoid robots, indicating a forward-looking approach to business development [14][16][18]. - Chery's commitment to both independent technology development and open innovation through collaborations with over 100 global universities exemplifies its balanced approach to maintaining technological sensitivity while avoiding dependency [16][19].