AI陪伴，破解Z世代情感密码丨热门赛道

Industry Overview - AI Companion refers to the use of artificial intelligence technologies, particularly natural language processing, emotional recognition, and machine learning, to provide emotional support, interactive communication, and companionship services [5][6] - The rise of AI companions is driven by societal factors such as increased loneliness due to high mobility, demographic changes like aging populations, and the prevalence of online social interactions [5] - Future AI companions are expected to evolve from simple interactions to more emotionally engaging experiences, potentially taking on physical forms that can integrate into daily life [6] Technology and Applications - AI companions are categorized into virtual software forms, such as Replika and Character.AI, and physical hardware forms, like ElliQ and Ropet, each utilizing different technologies for interaction [6][8] - The core technology driving virtual companions is emotional computing based on large language models, while physical companions rely on multimodal interaction and embodied intelligence [8] - AI companions are being integrated into various sectors, including education and elderly care, with specialized models tailored to specific needs [8][9] Industry Chain - The AI companion industry chain consists of upstream (core technologies and materials), midstream (product design and manufacturing), and downstream (market promotion and user services) segments [9][10] - Upstream technologies include AI chips, sensors, and algorithms that enable interaction, while midstream focuses on product design and assembly, integrating AI with popular content [9] - Downstream activities involve marketing, sales channels, and ongoing services, with a focus on diverse applications for different age groups [10] Market Trends - The AI companion sector has seen a significant increase in investment activity, with funding events rising from 13 in 2020 to 22 in 2023, indicating growing capital interest [10] - Companies like Lomi Intelligent and Luobo Intelligent are emerging in the AI companion space, focusing on emotional interaction and multi-modal technologies [12][15] - SLAY GmbH's product, Pengu, has gained over 15 million users globally, showcasing the potential for AI companions to integrate into social relationships [18][19] Regulatory Environment - New regulations for AI emotional companions were proposed in December 2025, emphasizing strict data usage policies for training models [23] - The regulations aim to protect user data and ensure ethical practices in AI interactions, which could impact the development and deployment of AI companions [23]