2025,中国IP经济“高光之年”
21世纪经济报道·2026-01-05 04:35

Core Viewpoint - The year 2025 is highlighted as a "high光 year" for China's IP economy, marking a significant leap where local IPs are becoming global symbols and innovating based on traditional roots [1]. Group 1: Achievements of Chinese IP - Labubu participated in the New York Manhattan Flower Parade alongside global icons like Mickey Mouse and Super Mario [1]. - "Nezha: The Devil's Child" broke box office records, ending Hollywood's long-standing dominance in animation history [1][4]. - The film achieved a domestic box office of 15.446 billion yuan and a global total of over 15.9 billion yuan (approximately 1.902 billion USD), ranking fifth in global box office history and first in animation history [4]. Group 2: Market Performance and Trends - In 2025, both Pop Mart and Laopu Gold saw stock price increases exceeding 100%, with significant capital inflow into the IP toy and gold jewelry sectors [1]. - Pop Mart's stock reached a peak of 339.8 HKD, with a market cap of approximately 456 billion HKD, and reported a revenue of 13.876 billion yuan, a year-on-year increase of 204.4% [7]. - Laopu Gold achieved a revenue of 12.3 billion yuan in the first half of 2025, a year-on-year increase of 251%, with a gross profit margin exceeding 41% [11]. Group 3: Cultural and Economic Impact - The integration of Chinese IP into films, games, toys, and jewelry represents a new approach to monetizing cultural assets [1]. - Laopu Gold is recognized as a significant competitor in the luxury goods market, with predictions that it will surpass Richemont's total revenue in China by 2025 [11]. - The emergence of new players like Mingchuang Yipin is expected to further propel Chinese IP onto the global stage [12].

2025,中国IP经济“高光之年” - Reportify