很突然，知名美妆品牌宣布闭店！王俊凯曾代言

Core Viewpoint - Filorga, a French skincare brand, announced the closure of its official flagship store due to a strategic business adjustment, effective January 31, 2026 [3][6]. Group 1: Store Closure Announcement - Filorga's official flagship store has 3.03 million followers and has sold over 30,000 units of its star product, the "All-in-One Mask" [4][11]. - The store's customer service confirmed that the closure is due to a strategic adjustment, and members who have made prior payments should contact the official support for resolution before the closure [9][11]. Group 2: Brand Background and Market Position - Founded in 1978 by Dr. Michel Tordjman, Filorga is positioned as a professional skincare brand [11]. - In July 2019, Colgate-Palmolive acquired Filorga's skincare business for $1.69 billion (approximately 11.6 billion RMB) to enhance its personal care segment [11]. - Filorga entered the Chinese market in October 2015, initially focusing on online sales before opening physical stores in major cities by 2018 [11]. - The brand's success in China is largely attributed to the popularity of its "All-in-One Mask," which gained fame through social media trends [11].