CHOW SANG SANG(HK:00116) 中国基金报·2026-01-05 14:20Core Viewpoint - Chow Sang Sang is set to increase the prices of certain gold jewelry items by up to 1500 yuan, marking it as the first gold jewelry brand to announce a price hike in the new year [2]. Price Increase Details - The price increase will range from 200 yuan to 1500 yuan, with most items seeing a rise of approximately 10% to 15% [2]. - The types of jewelry affected include bead bracelets, fortune beads, and gold-inlaid diamond pieces [2]. - As of January 5, the price of Chow Sang Sang's gold jewelry was 1376 yuan per gram, reflecting a 1.62% increase from the previous day [3]. Historical Price Adjustments - In 2022, Chow Sang Sang made several price adjustments, including a 100 to 500 yuan increase in September and a 25% to 35% increase in October [3]. - Other brands like Chow Tai Fook and Chow Tai Sheng have also adjusted their prices multiple times, with increases ranging from 10% to 20% in March and 12% to 18% in October [4]. Gold Price Trends - International gold prices have been on the rise, recently surpassing 4400 USD per ounce, with an increase of over 2% [6]. - Analysts predict that gold prices could reach 5000 USD per ounce by 2026, driven by macroeconomic risks and geopolitical tensions [9]. Geopolitical Factors - Recent geopolitical events, including a U.S. airstrike in Venezuela, have heightened market uncertainty and increased demand for gold as a safe-haven asset [8]. - The ongoing tensions in regions like Ukraine and the Middle East are expected to further support gold prices [8].