以真相破谣言、聚合力净生态——“人民鉴真”资本市场信息服务平台启动

Core Viewpoint - The article emphasizes the urgent need to purify the online information environment in the capital market due to the negative impact of rumors and false information, particularly "small essays" that disrupt market stability and investor trust [1][3]. Group 1: Current Challenges - Various stakeholders at the seminar highlighted that the capital market has long suffered from "small essays" and that the proliferation of false information has become a significant pollution source in the market ecosystem [3][4]. - The sensitivity of the market to negative information has increased, leading to heightened reputational risks for institutions and a demand for faster response times to public sentiment [3][6]. - A representative from a prospective listed company noted that unverified negative news can severely impact a company's market value, illustrating the challenges faced in managing misinformation [3][6]. Group 2: Pain Points - Many institutions, particularly private equity firms, reported feeling overwhelmed by public sentiment management, with a notable "ostrich mentality" where they avoid addressing emerging issues [6][7]. - The slow response to false information is a core pain point, with companies needing to act within 24 hours to mitigate damage, yet often facing delays in addressing rumors [6][7]. - The complexity of misinformation sources complicates governance, as "small essays" can originate from various actors, including financial influencers and competing firms [7]. Group 3: Proposed Solutions - The article discusses the need for a collaborative approach to tackle online rumors, with companies sharing their experiences and strategies for effective misinformation management [9]. - Tencent and Douyin have developed tools and systems to assist in rumor management, emphasizing the importance of rapid response and collaboration with media outlets to disseminate accurate information [9]. - The "People's Jian Zhen" platform is proposed to evolve towards professionalism, connectivity, and sharing, aiming to leverage resources and enhance the collective effort in maintaining a clean online environment [9][10].