霸王茶姬发布调查及处理通报
中国基金报·2026-01-06 06:16

Core Viewpoint - The company has taken immediate action in response to a viral video showing improper food handling practices by an employee, emphasizing its commitment to food safety and brand integrity [2][3]. Group 1: Incident Overview - A video surfaced showing a staff member at the company's store in Fujian Zhangzhou Longwen Baolong Plaza improperly handling food by using discarded materials to mimic a popular trend [2]. - The company conducted an internal investigation, confirming that the materials used in the video were not sold and were disposed of after filming, adhering to cleaning protocols [2]. Group 2: Company Response - The implicated store has been indefinitely closed for rectification until it passes a strict inspection [3]. - The employee involved has been terminated due to serious violations of food safety and integrity policies [3]. - Management personnel, including the store manager and regional supervisor, have faced demotion for their failure in oversight [3]. Group 3: Commitment to Food Safety - The company reiterated that food safety is a non-negotiable priority, ensuring the safety, health, and stability of every product served [3]. - The incident highlighted areas for improvement in staff training and daily supervision, prompting the company to reassess its operational standards [3].