餐饮星级评分“短期震荡”背后：“线上口碑”新标准正挤掉评分“水份”

Core Viewpoint - The article discusses the recent upgrade of the star rating system by Dazhong Dianping, which aims to shift the focus of businesses from accumulating reviews to enhancing product quality and service, thereby addressing the issue of "review inflation" in the restaurant industry [1][6][12]. Group 1: Impact of the New Star Rating System - The new star rating system has led to a phenomenon termed "star rating shock," where businesses that previously engaged in excessive review solicitation face a decline in their ratings [2][3]. - Approximately 270,000 businesses have experienced a decrease in their star ratings, while around 290,000 have seen an increase, indicating a balanced "replacement" process in the industry [3]. - The new system evaluates the authenticity of reviews through multiple dimensions, including content and user behavior, making it difficult for businesses to gain star ratings through artificial means [2][9]. Group 2: Business Reactions and Adjustments - Some businesses that have consistently focused on quality and service have seen their ratings improve under the new system, while others have had to adjust their strategies to reduce solicitation efforts and enhance product quality [2][3]. - The article highlights the mixed feelings among businesses, with some expressing anxiety about potential rule circumvention by competitors, while others are optimistic about the focus on quality over quantity [7][9]. - The upgrade aims to alleviate the operational burden on businesses by discouraging excessive review solicitation and promoting a return to quality management [6][10]. Group 3: Future Directions and Industry Standards - The article emphasizes the need for transparency in the rating system to help businesses understand the changes and avoid unnecessary investments [10][12]. - Dazhong Dianping plans to extend the upgraded rating system beyond the restaurant sector to other industries, promoting a new standard for social evaluation [12]. - The ultimate goal of the upgrade is to foster a healthier business ecosystem, encouraging businesses to prioritize product and service quality over artificial rating manipulation [12].