小红书内测笔记付费功能

Core Insights - Xiaohongshu has quietly initiated an internal test for a "paid note" feature, allowing creators to charge readers for valuable content [3] - The payment methods include high-definition original image downloads, single note paid reading, and paid unlocking of note collections [3][4] - The platform aims to explore the paid web literature market, with plans to enhance user engagement and content monetization [4][5] Group 1: Paid Note Feature - The paid note feature includes three main payment methods: HD original image downloads, single note paid reading, and paid unlocking of note collections [3] - Creators can set a free trial ratio for single note readings, allowing readers to pay a fee (e.g., 9.9 yuan) to unlock the full content [3] - The feature is currently invitation-only, with specific eligibility criteria for creators, such as having at least 100 followers and no violations in the past 90 days [4] Group 2: Market Positioning and User Engagement - Xiaohongshu's user base has surpassed 300 million monthly active users and 120 million daily active users as of June 2024 [4] - The platform is leveraging its high female user ratio and strong community interaction to align with the female-oriented web literature audience [5] - The company is actively recruiting web literature operation talents and conducting user surveys to understand reading and payment habits [4][5]