小红书内测笔记付费功能

Core Insights - Xiaohongshu has quietly launched an internal test for a "paid note" feature, allowing creators to charge readers for valuable content [1] - The platform aims to explore the paid web literature market, with a user base exceeding 300 million monthly active users and over 120 million daily active users as of June 2024 [2] Group 1: Paid Note Feature - The paid note feature includes three main charging methods: high-definition original image downloads, single note paid reading, and paid unlocking of note collections [1] - Creators can set a trial reading ratio for single note paid reading, allowing readers to pay a fee (e.g., 9.9 yuan) to unlock the full content [1] - The note collection feature allows creators to offer a series of related content, with the first few chapters available for free and the entire series accessible through a one-time payment [1] Group 2: Internal Testing and Participation Criteria - Creators participating in the internal test need to have at least 100 followers, no violations in the past 90 days, and complete real-name authentication [2] - The internal test is currently invitation-only, with further details to be announced by Xiaohongshu [1][2] Group 3: Market Strategy and Growth Potential - Xiaohongshu's move is seen as a strategy to tap into the paid web literature market, which has a user base of 537 million [2] - The platform has previously launched a novel reading section through a mini-program, featuring third-party content and supported by companies like Hangzhou Yaochi Culture [2] - Xiaohongshu is actively recruiting web literature operation talents and has initiated a "Treasure Writer Support Plan" with a 10 million yuan investment in traffic incentives for original short content [2]