WitsView睿智显示·2026-01-06 09:07Core Viewpoint - The article discusses the current trends and forecasts in the LCD television panel industry, highlighting production adjustments by major manufacturers in response to seasonal demand and market conditions [2][3]. Supply and Demand Dynamics - Major LCD panel manufacturers, including BOE, TCL CSOT, and HKC, plan to implement production halts of five to ten days around the Lunar New Year to reduce labor costs and mitigate inventory risks, leading to a projected decrease in overall LCD TV panel utilization rates by 3.5 percentage points to 87.7% in Q1 [2]. - The overall supply area of TV panels is expected to decrease by 3.8% in Q1 due to reduced working days in February and planned production cuts by the three major manufacturers [2]. - The Chinese government's continued promotion of trade-in policies, including a 15% subsidy for first-level energy-efficient TVs, along with preparations for the 2026 FIFA World Cup, is anticipated to soften the decline in TV panel demand area to a seasonal decrease of only 1.8% [2]. Market Trends and Future Outlook - Looking ahead to 2026, the trend of increasing TV panel sizes is expected to continue, although demand for ultra-large panels may slow due to weaker market demand and high base effects [3]. - Manufacturers are expected to adjust their product mix to shift market demand from smaller sizes (23.6 inches, 32 inches) to larger sizes (43 inches, 50 inches), which will help increase the average size of TV panels and overall demand area [3]. - The industry faces uncertainties due to international factors and rising memory prices, making it crucial for manufacturers to enhance production scheduling and order flexibility to respond quickly to market changes [3][4]. - In the long term, the lack of new capacity and large investments in LCD TV panels is viewed as a positive signal for panel prices and industry health [4].