瓜子无日期、鸡蛋有兽药：盒马的品控底线究竟在哪？

Core Viewpoint - Hema has faced multiple food safety issues over the past year, raising concerns about consumer trust in the brand due to repeated incidents of product quality failures [9][10][19]. Group 1: Recent Food Safety Issues - A recent incident involved a consumer purchasing sunflower seeds from Hema that lacked a production date, leading to questions about the legality of selling such products [5][8]. - Hema's official response included a refund to the customer and a claim that other sunflower seeds in stock did not have the same issue, while the brand is conducting further investigations [8]. - The company has been previously criticized for various food safety problems, including the sale of eggs with veterinary drug residues and kiwis with excessive growth agents [10][19]. Group 2: Consumer Complaints and Quality Control - Hema has received a significant number of consumer complaints, totaling 17,835, with issues ranging from spoiled fish to contaminated bread products [12]. - Complaints about cherries sold at Hema highlighted problems with quality control, as many customers reported receiving spoiled fruit and issues with weight discrepancies [12][20]. - Experts have pointed out that Hema's rapid expansion may be contributing to systemic quality control issues within its supply chain and management processes [19][20]. Group 3: Industry Context and Challenges - Hema's aggressive expansion strategy has seen the opening of 72 new stores in 2024, with a total of nearly 430 locations, surpassing Walmart's presence in China [19]. - The company reported a revenue growth of over 40% in 2025, serving over 100 million consumers, but this rapid growth has put pressure on its supply chain and management systems [19][21]. - Industry experts emphasize that both Hema and its competitors, like Sam's Club, face significant challenges in maintaining quality control while expanding their market presence [20][21].